About Us

Built With A LOT of Inspiration and Love ( Literally)

Inspired by the fact that South Asians are not celebrated enough, Karra Asia was founded with the sole intention of creating more safe products for Asian women of color who want to be beautiful but not by the world’s standard- but by her beauty standard set for herself. It celebrates and amplifies women who are very comfortable in their own skin.

Our skin tells our stories and our makeup should honour those stories – not cover them up.

This project was a labour of love, to look for safe products for my mother to use while she was completing her chemotherapy, she still wanted to be beautiful even then- she still is. We safely sourced for our cosmetic products and took our time, later slowly expanding into more products which was going to make you feel beautiful but produced safely.

We hope you will enjoy these products as much as we’ve enjoyed curating them for you.